Tell the Right Stories : Learn How to Craft a Compelling Narrative That Gets the Sale

You have an incredible product and, on paper, it blows the competition out of the water! However, without a memorable story (regardless of how fantastic your product may be) the odds are likely stacked against you.

In a digital world full of noise and attention-seeking gimmicks, a compelling story is critical for brand recognition and eventual ambassadorship. You must earn the right to your customers’ attention and use the art of storytelling to make the sale.

In this talk you will learn:

• How to create a simple and unique narrative for your brand (or your client’s).
• Techniques for effectively presenting your story.
• How to walk your clients through the story, positioning your product as the obvious solution to their problem.